Tag Archives: advertising

AUTUMN/ FALL 2017

Lucie/IPA awards 2017 .

Great to have one of the Liberty Mutual / Havas NY shots from the campaign choosen in the Honorable Mention category at the awards last month.ipa-2017-grab

Apple -USA visit.

A wonderful opportunity to get to meet the amazing art producer , creatives and producers at the Apple Photo Department in San Francisco this month . The portfolio/book seemed to go down very well,  as did the little 20 page magazine we created – made up solely of iPhone ‘snaps’ , simply as a little leave-behind-thank-you. Here is the cover.

DarranR-fanta copy

 

CHICAGO / SAN FRANCISCO / LA -OCT.

I am fortunate in having the friends and colleagues that I have in the USA, along with the new friends and creatives I made and met on the trip to Apple combining portfolio viewings in Chicago , San Francisco and Los Angeles . Specific thank you to you both at LEO BURNETT. You great guys at MUH.TAY.ZIK / HOF-FER . You at MULLENLOWE ! , you at ARGONAUT , VENABLES and you at BUTLERSHINESTERN for the great response and help with finding a new U.S. representative . Thanks all.

Here are a few images I had time to make on the compact during a manic schedule …

detroit-snapChinese-chef-STRETCH-FINL-train-Crop-FIN-2-master

Advertisements

Spring 2017 Work / HSBC bank

HSBC Bank / J.Walter Thompson

National British cycling campaign / #letsride

I was asked by creative director Simon Sworn of J.Walter Thompson -London along with Kat Thomas and creative producer Anna Henderson to travel the length & breadth of the UK and photograph everyday folk enjoying cycling in all it’s forms for a new national campaign launching July 2017. After a period of pre-planning I headed out alone at the start of June returning after 4000 miles and 20 days where I then spent another week or so completing the post-production

It was a wonderful opportunity to discover , organise and meet some great people who thankfully allowed me to photograph them despite my chasing them up the street armed only with a camera , model-release form and a letter of introduction from the agency .

I think the images deliberately benefit from the lack of over-production and the element of the moment of place, light, time and subject. Fortunately Simon, Kat and Anna at the agency recognised that too and I’m thankful for their trust and support.

Here is a small selection …

Amy Smith on her unique custom chopper was about to leave for the Glastonbury festival where she and her band ‘ Oh my God it’s the church’ were to perform that weekend .  Then there’s young Lucas kelly looking cool in his RAF outfit . The wonderful ‘scrubbers’ that were Andy and Andy resplendent in drag at the Eroica Britannia cycling festival in the Derbyshire peaks national park as was the fabulous Gem Maynard-Watts on his stilts-cycle. Lastly there is Carl Jeffiries MBE cycling on the beach in Northern Scotland where he took over the fab ‘Betty Hill Hotel’ after retiring from the RAF three years ago ( he was the one who taught Prince Harry how to fly Helicopters )!

1Chopper-FIn-MAster-Eroica-Grans-Master-FIn-stretch-16bitWEB-stilts-Si-v-MASTER-HSBc-posters-GANG-3000