HSBC Bank / J.Walter Thompson
National British cycling campaign / #letsride
I was asked by creative director Simon Sworn of J.Walter Thompson -London along with Kat Thomas and creative producer Anna Henderson to travel the length & breadth of the UK and photograph everyday folk enjoying cycling in all it’s forms for a new national campaign launching July 2017. After a period of pre-planning I headed out alone at the start of June returning after 4000 miles and 20 days where I then spent another week or so completing the post-production
It was a wonderful opportunity to discover , organise and meet some great people who thankfully allowed me to photograph them despite my chasing them up the street armed only with a camera , model-release form and a letter of introduction from the agency .
I think the images deliberately benefit from the lack of over-production and the element of the moment of place, light, time and subject. Fortunately Simon, Kat and Anna at the agency recognised that too and I’m thankful for their trust and support.
Here is a small selection …
Amy Smith on her unique custom chopper was about to leave for the Glastonbury festival where she and her band ‘ Oh my God it’s the church’ were to perform that weekend . Then there’s young Lucas kelly looking cool in his RAF outfit . The wonderful ‘scrubbers’ that were Andy and Andy resplendent in drag at the Eroica Britannia cycling festival in the Derbyshire peaks national park as was the fabulous Gem Maynard-Watts on his stilts-cycle. Lastly there is Carl Jeffiries MBE cycling on the beach in Northern Scotland where he took over the fab ‘Betty Hill Hotel’ after retiring from the RAF three years ago ( he was the one who taught Prince Harry how to fly Helicopters )!